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How NeameGraph Works
Same beer. Every glass.
This isn't a convenient analogy. NeameGraph follows the same brewing process as our beers — with the same care, the same discipline, and the same commitment to consistency. Raw ingredients arrive from multiple sources. They're blended, distilled to one truth, quality-checked, and dispensed into every channel. The result: wherever a customer finds a Shepherd Neame pub, the information tastes the same.
The Process
Five stages. One consistent truth.
Every great brewery follows the same discipline. NeameGraph applies this to Shepherd Neame's digital identity — five stages that turn messy, conflicting data into one reliable, consistent truth that travels everywhere.
Stage 1
Sourcing the Ingredients
Raw data arrives from multiple sources — each with different freshness, reliability, and completeness. Like barley from different farms, no two deliveries are identical.
Yext
Structured listings data
Website
Crawled from live pub pages
Census
Manually verified on-site
Drupal
CMS content fields
Manual
Operator overrides
Schema
Extracted JSON-LD
A brewer doesn't use barley from just one farm. They source from many, knowing each brings different character. The skill is in knowing what to blend.
Stage 2
Blending & Extraction
All six sources flow into one place. Every fact — opening hours, phone numbers, addresses, amenities — is compared side by side. Conflicts surface. Quality is measured.
The mash tun doesn't pick favourites. It takes everything in, heats it, and lets the natural process reveal what's fermentable and what's husk. The PFC does the same with data.
In the mash tun, hot water meets grain and the sugars are extracted. In the PFC, competing data meets resolution logic and the truth is extracted.
Stage 3
One Truth Emerges
The resolution layer picks the winning value for each piece of data. Priority rules, freshness weighting, and manual overrides combine to produce a single, authoritative version of every pub fact.
This is where NeameGraph earns its keep. Not by having more data than anyone else, but by knowing which data to trust.
Distillation is the art of separation — keeping what's pure, discarding what's not. One truth, distilled from many sources.
Stage 4
Quality & Readiness
Validated facts pass through quality scoring, completeness checks, and production readiness gates. Nothing goes out until it meets the standard.
Schema validation against Google's requirements
Cross-channel consistency — does it match everywhere?
Completeness scoring — what's missing?
Staleness detection — when was this last verified?
You wouldn't serve a beer that hadn't conditioned properly. Flat, cloudy, off-flavour. Conditioning is where good becomes great.
Stage 5
Same Beer, Every Format
The same verified, quality-checked pub facts flow into every channel — structured differently, formatted for each platform, but always the same truth.
Schema / JSON-LD
The purist format. Structured data for search engines and AI. The connoisseur's choice.
Webpages / Drupal
The main volume. What most customers see. Served fresh through the website.
Listings / Yext / GBP
Portable. Distributed. Found everywhere. Google, Apple Maps, TripAdvisor, ChatGPT.
A drinker doesn't care how the beer got to them. They care that it tastes right. Consistency across every vessel is the promise.
Beyond the Brewery
mySNpub — where quality becomes visible
The customer doesn't see the brewery. They see the glass. mySNpub is what the landlord holds up to check the pour — is the information clear, is the branding right, does this pub look the way it should?
When something's wrong — the wrong hours, a missing photo, stale information — the landlord sees it in the glass first. That feedback flows back to the brewery.
The Result
SEO & Geo — what you earn by brewing well
A pub doesn't win a CAMRA award by filling in a form. It wins because the beer is well-kept, served right, and consistent every time. The award follows the quality.
That's exactly what great SEO and geo performance is. Rich results, Knowledge Panels, AI recommendations — these are the awards. They follow naturally when the brewing process is right.
Rich Results
Enhanced search listings with stars, hours, and images
Knowledge Panel
Google's authoritative sidebar for your pub
AI Discovery
Recommended by ChatGPT, Gemini, and Copilot
Maps Prominence
Verified, complete, and trusted on every map platform
What Comes Next
Every great beer has one. Ours is the Web Team.
Like all great beers, the brewing process needs a Brewmaster — someone who understands the recipe, monitors quality, and decides when a batch is ready. For NeameGraph, that's the Shepherd Neame Web Team. They oversee the process, approve what's dispensed, and ensure every pub's digital identity meets the standard.
Our plan for the next three months is to make their job easier, the process faster, and the output even more consistent. Clean the equipment. Perfect the recipe. Open the taps.
NeameGraph doesn't just manage data. It brews it — with the same care, consistency, and craft that Shepherd Neame has brought to every pint since 1698.
Same beer. Every glass.
NeameGraph — PubAgent Limited — March 2026
The Development Plan
Three months to seamless production
The operational plan for NeameGraph — cleaning the equipment, perfecting the recipe, and opening the taps. Every task mapped to the brewing process. Every sprint moving us closer to a system where pub data flows seamlessly from source to glass, and every pub's story is told consistently, everywhere.
The Process
End-to-end schema lifecycle — corporate and pub
Every page follows the same brewing process. Two lifecycles, one discipline.
From sitemap to structured truth
Detect
Sitemap sync discovers pages
Classify
Page type rules categorise content
Extract
Content and metadata pulled from live page
Generate
AI-powered schema creation with rules
Validate
Production readiness checks and QA gates
Deploy
CSV export with README for Drupal upload
From registration to recognition
Register
Pub added to NeameGraph estate
Populate
Facts ingested from Yext, website, census
Resolve
PFC resolves conflicting facts to one truth
Generate
Schema built from resolved facts
Validate
Quality scoring and completeness checks
Deploy
Schema, meta descriptions, listings updated
The Brand
Three brands. One story. NeameGraph makes it travel.
Shepherd Neame isn't just a brewer. It's a collection of stories — the beers, the pubs, and the 328-year heritage that connects them. NeameGraph ensures those stories are told consistently, wherever customers find them.
The Vision
Where NeameGraph goes from here
NeameGraph becomes the central control point for storing, harvesting, and distilling the information that makes Shepherd Neame's story accurate everywhere. A single source of truth that feeds every channel, every platform, every customer touchpoint.
Every pub gets its own glass — a dashboard that shows how their digital identity looks across all channels. The landlord can check the pour, spot problems, and flag them back to the brewery.
But the glass is more than a mirror. It's a line into the expertise of the marketing team — tools to increase their exposure on social platforms, tell their story better, and connect their pub to the broader Shepherd Neame narrative.
Half
Standard
See your digital identity
Pint
Silver
Check, flag, and request
Tankard
Gold
Full control and social tools
Three months. Every pub's story travels from hop to glass. Every channel serves the same truth. Every glass is clean.
Same beer. Every glass.
The Brewmaster's Plan — PubAgent Limited — March 2026